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Lazy Daisy Jones

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6 Top Tips: How To Create A Fabulous Fashion Flat lay

24/01/2019

 

A fashion flat lay is a popular image frequently posted on Instagram and often seen in magazines. It is a picture of a complete outfit laid out flat and photographed from above. Sounds simple I know but have you ever tried it? I can assure you it is not as simple as it looks! I worked in fashion and practiced visual merchandising for many years. So I thought I would share a few things I have learnt …

 

image of jeans and jumper 6 Top Tips: How To Create A Fabulous Fashion Flat lay

 

 

How To Create A Fabulous Fashion flat lay

Please Note: I am a neat freak, I admire a tidy fashion flat lay. You may be different, if so please adhere to, or ignore any tips as you feel fit…

 

You will Need:

  1. Your camera/phone
  2. A Space with Natural light; the floor by an open back door or a Conservatory is excellent.
  3. A sturdy chair, ladder or stool to stand on. Be safe!
  4. A decorative background, or an attractive floor.
  5. A complete outfit, and accessories.
  6. Some Patience, a good fashion flat lay will take time, I take mine in batches.

 

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]A Note: I am a neat freak so I do admire a tidy flat lay, you may be different, if so please adhere to, or ignore any tips as you feel fit…[/perfectpullquote]

 

Top Tip One: The Background

Keep it plain and simple and in keeping with the outfit. For instance if you are showing jeans with a casual top and shoes, a concrete floor or rough wood background is great, if you have selected a smarter outfit, then maybe you dining room table would be better. I have several of Capture by Lucy’s brilliant photographic backgrounds they are made of vinyl and roll up when not in use.

I have 5 and they are perfect for all flat lay photography not just a fashion flat lay!

 

image of photographic 5 backdrops

 

 

Top Tip Two: The light

Always use natural light. Take your background and outfit to the lightest room in your house and set it all up as near as possible to a window. Avoid having an electric light or lamp on anywhere near your flatlay, your image will have an orange dull tinge.

Choose the right time of day. As its now winter in the UK my best time to take pics inside is during the morning.

I often use the garden table as the outside light is superb and the table has a great texture. Texture is wonderful for a fashion flat lay. Look around your house and garden and always consider the light. Open the window and move the curtains right back. Shadows are fine, they can add interest, just check they are not changing the shape of an item or dominating the lay out?

 

 

6 Top Tips: How To Create A Fabulous Fashion Flat lay

 

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Look around your house and even the garden and always consider the light.[/perfectpullquote]

 

Top Tip Three: The Outfit.

For a fashion flat lay outfit, select everything you would wear in real life, from your shoes to your hair accessories. Details are key and will always finish off a good flatlay. For instance if you are showcasing just a dress, shoes and a bag you may have room for a perfume. People will want to imagine themselves wearing your outfit. So tell a story, suggest a mood, pick a theme, or highlight a colour.

In this outfit layout I am telling a casual story keeping it simple and just adding fragrance…

 

6 Top Tips: How To Create A Fabulous Fashion Flat lay

 

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””] Tell a story, suggest a mood, pick a theme, highlight a colour.   [/perfectpullquote]

 

Top Tip Four: The Preparation

Iron everything first! Creases that can be hardly seen in real life for some reason show up magnified on camera. Iron, fold and then iron a garment in its folded position. It really does make a difference to the finished image, it will look fresh and crisp and will give you a greater chance of being ‘re-posted’ aka regrammed!

In the image below you can just see my slipper! I’m standing on a stool to get a photo from above and you can still see the creases in the jeans…

 

jeans on floor 6 Top Tips: How To Create A Fabulous Fashion Flat lay

 

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Creases that can be hardly seen in real life for some reason show up magnified on camera.[/perfectpullquote]

 

Top Tip Five: The details

Details make or break a fashion flat lay. Do everything up! ie. zips on jeans, laces on shoes, buttons on cuffs etc. The outfit on the floor should look exactly as it would be on your body. I know its obvious but check your shoes aren’t muddy and there are no stains anywhere. See top tip four! You can keep it simple with one striking piece or add in something quirky and unexpected? Its all about the details, details, details!

This is one of my favourite jewellry shots…

 

6 Top Tips: How To Create A Fabulous Fashion Flat lay

 

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Its all about the details, details, details…[/perfectpullquote]

 

Top Tip Six : The positioning

Once you have completed everything above, you are ready to position the outfit on your back ground and start snapping. All I would say here is try to make sure your own unique style shows through. You could layer shirts and blouses under jumpers and lay accessories on top, perhaps add necklace?

Diana Vreeland famously said “….the eye needs to travel” I wholeheartedly agree. Do you have a star piece? if so this is your focal point and the eye needs to travel from that point around the rest of the image. You can achieve this by subtly pointing something a sleeve or a shoe in that direction…

Advanced positioning:

If you want to get a little more technical then you can follow the ‘rule of thirds’ If you are using your phone you can turn on your grid. To put it very simply it means if you line up your outfit along the grid lines it is more pleasing to the eye. I found this excellent post so if you want to know more have a read?

 

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Diana Vreeland famously said “….the eye needs to travel”[/perfectpullquote]

 

6 Top Tips: How To Create A Fabulous Fashion Flat lay

 

In the image above the belt leads your eye down to the words and then the shoes takes you around and back up to the plant. It was taken outside on my garden table!

 

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PS. Diana Vreeland also said …

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=”][bctt tweet=”I have a terrible time remembering exactly when my birthday is. Age is totally boring..Diana Vreeland” username=”lazydaisyjones”][/perfectpullquote]

 

Happy to answer any questions you may have in the comments below, but the best thing is just to get started and experiment and have fun!

 

January posts you may have missed

  • Mon, 21st: Vintage Laura Ashley on Swanage Beach in January!
  • Tue, 15th: Lately December 2018 6 Things Marc Made Restored & Fixed.

 

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My New Instagram Account

You may have heard that I lost my Lazy Daisy Jones ig account and all my 15.8k friends and followers to a hacker?

So please do join me on my new instagram account called Ashley Cramp. You will see more pics of my favourite places in Dorset and some behind the scenes shots of our home!

 

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I always appreciate a share!

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Proud Muvva ! 2nd year of his commercial photography degreeand a selection of my boy’s @jacobcramp work can be found in @pierjournal issue 2. I think he takes timeless portraits. He only uses film and develops his own film too. I won’t mention what he thinks about digital photography ( 😳) He is also becoming an very good cook. He cooks for us when he visits. I can’t wait to see what the future brings for him. . . . #myhouseandhome #myhouselikethis #mynestandburrow #autumnmood #howivintagehome #mycuratedaesthetic #handmadehomedecor #shadowsandshade #moreismoredecor #vintageroom #textilesandtextures #jacobcrampphotography #documentaryphotographer #analoguecommunity #pierjournal #photographystudent #lenscultureportrait #reportagephotography
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Me, my dog, a bowl of crochet monsters, coffee brewing and chocolate digestives in the tin. Welcome to my world. I’m so rock ‘n roll it hurts! . Book is where the patterns for the monsters can be found, save for reference it’s a good one. . . . #crochetbookmark #crochetbook @gmcpublications #yarnstagram #ourmakerlife #ganchillo #bhooked #makeitwearit #yarntherapy #mylifeinyarn #yarnfriendsrock #moderncrochet #grinandshareit #usethosescraps#crochetgeek #crochetismyyoga #crochetgram #crochetmakesmehappy #crochetaddict #crocheteveryday #crochetgirlpower #yarnhoarder #crochethappy #crochetlifecreativelife #crochetlifestyle#hookedoncrochet #stitchandhustle #amigurumicrochet
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Cashmere and wool from @nomad_slt saved from landfill and made into a warm, soft and squishy top! Pattern by @papercutpatterns I’ve had it years and made lots of T-shirts. . . . #sewinginspo #sewingreel #sewyourownway #indiesewing #indiepatterns #indiepattern #sewingaddict #memadewardrobe #memade #imakemyownclothes #slowsewing #instasew #sewingpatternhack #papercutpatterns #ensistee #sewinglove #memadeeveryday #handmadecloset #slowfashion #handmadestyle #slowfashionmovement #ecosewing #savedfromlandfill #usethosescraps
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#sewjapanese #japanesesewingpatterns #sewyourownway
#indiesewing #indiepatterns #indiepattern
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#memade #imakemyownclothes
#slowsewing #instasew 
#sewinginspiration #sewingpatternhack
#sewinglove #memadeeveryday 
#sewsewsew #SewingInspiration #SewSmart #SewingProject #sewcialite #sewista #sewistsgonnasew
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I have a long list of stylish #japanesesewingpatterns I want to sew. They are mainly lightweight dresses and shirts, summer projects. All from these fabulous #japanesesewingbooks in my collection. 
One of my most worn makes was this shirt from the nano Iro book.
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#sewjapaneseinjanuary @bloglessanna 😘
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#sewjapanese #japanesesewingpatterns #sewyourownway
#indiesewing #indiepatterns #indiepattern
#sewingaddict #memadewardrobe
#memade #imakemyownclothes
#slowsewing #instasew 
#sewinginspiration #sewingpatternhack
#sewinglove #memadeeveryday 
#sewsewsew #SewingInspiration #SewSmart #SewingProject #sewcialite #sewista #sewistsgonnasew
#pdfsewingpatterns
I have a long list of stylish #japanesesewingpatterns I want to sew. They are mainly lightweight dresses and shirts, summer projects. All from these fabulous #japanesesewingbooks in my collection. 
One of my most worn makes was this shirt from the nano Iro book.
.
#sewjapaneseinjanuary @bloglessanna 😘
.
.
.
#sewjapanese #japanesesewingpatterns #sewyourownway
#indiesewing #indiepatterns #indiepattern
#sewingaddict #memadewardrobe
#memade #imakemyownclothes
#slowsewing #instasew 
#sewinginspiration #sewingpatternhack
#sewinglove #memadeeveryday 
#sewsewsew #SewingInspiration #SewSmart #SewingProject #sewcialite #sewista #sewistsgonnasew
#pdfsewingpatterns
I have a long list of stylish #japanesesewingpatterns I want to sew. They are mainly lightweight dresses and shirts, summer projects. All from these fabulous #japanesesewingbooks in my collection. 
One of my most worn makes was this shirt from the nano Iro book.
.
#sewjapaneseinjanuary @bloglessanna 😘
.
.
.
#sewjapanese #japanesesewingpatterns #sewyourownway
#indiesewing #indiepatterns #indiepattern
#sewingaddict #memadewardrobe
#memade #imakemyownclothes
#slowsewing #instasew 
#sewinginspiration #sewingpatternhack
#sewinglove #memadeeveryday 
#sewsewsew #SewingInspiration #SewSmart #SewingProject #sewcialite #sewista #sewistsgonnasew
#pdfsewingpatterns
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I have a long list of stylish #japanesesewingpatterns I want to sew. They are mainly lightweight dresses and shirts, summer projects. All from these fabulous #japanesesewingbooks in my collection. One of my most worn makes was this shirt from the nano Iro book. . #sewjapaneseinjanuary @bloglessanna 😘 . . . #sewjapanese #japanesesewingpatterns #sewyourownway #indiesewing #indiepatterns #indiepattern #sewingaddict #memadewardrobe #memade #imakemyownclothes #slowsewing #instasew #sewinginspiration #sewingpatternhack #sewinglove #memadeeveryday #sewsewsew #SewingInspiration #SewSmart #SewingProject #sewcialite #sewista #sewistsgonnasew #pdfsewingpatterns
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Apparently it’s National dress up your pet day, but I don’t do that. Instead here are pics of my boys in their natural habitat . . . 
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#nationaldressupyourpetday Not in our house ! 
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#shihtzunation #catsanddogslivingtogether #rescuecatsofinstagram  #catsinbasketsofinstagram #eyebleach #morningslikethese
#slowlived
#thissimplescene #mycuratedaesthetic
Apparently it’s National dress up your pet day, but I don’t do that. Instead here are pics of my boys in their natural habitat . . . 
.
.
.
#nationaldressupyourpetday Not in our house ! 
.
.
.
#shihtzunation #catsanddogslivingtogether #rescuecatsofinstagram  #catsinbasketsofinstagram #eyebleach #morningslikethese
#slowlived
#thissimplescene #mycuratedaesthetic
Apparently it’s National dress up your pet day, but I don’t do that. Instead here are pics of my boys in their natural habitat . . . 
.
.
.
#nationaldressupyourpetday Not in our house ! 
.
.
.
#shihtzunation #catsanddogslivingtogether #rescuecatsofinstagram  #catsinbasketsofinstagram #eyebleach #morningslikethese
#slowlived
#thissimplescene #mycuratedaesthetic
Apparently it’s National dress up your pet day, but I don’t do that. Instead here are pics of my boys in their natural habitat . . . 
.
.
.
#nationaldressupyourpetday Not in our house ! 
.
.
.
#shihtzunation #catsanddogslivingtogether #rescuecatsofinstagram  #catsinbasketsofinstagram #eyebleach #morningslikethese
#slowlived
#thissimplescene #mycuratedaesthetic
Apparently it’s National dress up your pet day, but I don’t do that. Instead here are pics of my boys in their natural habitat . . . 
.
.
.
#nationaldressupyourpetday Not in our house ! 
.
.
.
#shihtzunation #catsanddogslivingtogether #rescuecatsofinstagram  #catsinbasketsofinstagram #eyebleach #morningslikethese
#slowlived
#thissimplescene #mycuratedaesthetic
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Apparently it’s National dress up your pet day, but I don’t do that. Instead here are pics of my boys in their natural habitat . . . . . . #nationaldressupyourpetday Not in our house ! . . . #shihtzunation #catsanddogslivingtogether #rescuecatsofinstagram #catsinbasketsofinstagram #eyebleach #morningslikethese #slowlived #thissimplescene #mycuratedaesthetic
2 weeks ago
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A bowl of fossils found on the beach. Large jar of hag stones that Marc brings home for me. A collection of beautiful @penguinclassics from a house clearance sale. An old wooden panel from a skip. An Ikea lamp that is 25 years old. Bits and bobs from boot fairs. 
All this and more makes for a home with spirit and personality and a very pretty #shelfie ! 
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#livemoremagic #theartofslowliving #thatmagicmood #poetryofsimplethings #kindlecuriosity #littlejoys #bookstagram #readingcorner #vintagepenguins #moreismoredeco #nesttoimpress #eclectichomemix #creatcultivate #myeclecticmix #quietchaotics #makingmyhaven
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A bowl of fossils found on the beach. Large jar of hag stones that Marc brings home for me. A collection of beautiful @penguinclassics from a house clearance sale. An old wooden panel from a skip. An Ikea lamp that is 25 years old. Bits and bobs from boot fairs. All this and more makes for a home with spirit and personality and a very pretty #shelfie ! . . . . #livemoremagic #theartofslowliving #thatmagicmood #poetryofsimplethings #kindlecuriosity #littlejoys #bookstagram #readingcorner #vintagepenguins #moreismoredeco #nesttoimpress #eclectichomemix #creatcultivate #myeclecticmix #quietchaotics #makingmyhaven
2 weeks ago
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